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IAAD | Via Pisa 5/d - Turin

Masterclasses

How to build a knock out brand

‘How to build a knock out brand’ is a masterclasses run by us to give entrepreneurs the practical skills and tools they need to launch and grow awesome businesses!

About this class
Having a great business idea alone is no longer enough. Customers now want to know the story behind the business, what it stands for and why they should care! It’s why so many of the best new businesses are putting brand front and centre of what they do!
As a startup, it’s really important to consider what your brand stands for, what your values are and what you want to present to customers… getting this right helps shape everything that you do going forward!
You don’t need a multi-million pound budget to start building your brand either. This master class will show you how you can start to develop a brand that’s attractive to customers on little or no budget.

Who is this for?
You have a great business idea and want to develop a coherent brand before telling the world about it.
Or maybe, you’re creating a website, landing page or social media presence for your business and want to know what style will work.
You could be working on your business plan and want to know exactly what your business stands for and who it will appeal to.
Or perhaps you already have a product and want to create a brand brief that will help you design packaging for it.
You could already be running a business but want to get serious about your brand.

Masterclass – Course Outline
Part one – Brand Basics
– What is a brand?
– Why is a brand important?
– What is essential to a brand?
– What is your brand proposition?

Part two – Building Your Brand
– Brand checklist
– Creatively designing your brand strategy
– Building your brand

Part three – Start with ‘Why’
– ‘Why’ do you do what you do?
– ‘How’ do you do what you do?
– ‘What’ do you do?

Part four – Your Brand Proposition
– What is your brands unique selling point?
– How you can pitch your brand in 10 words?
– What is your defining brand paragraph?

Takeaway
You will leave knowing not only the key aspects of building a great brand but with tons of examples of other businesses that have done it successfully.
You will also have started to develop your own coherent brand proposition – what your brand stands and how you can use this to game-changing effect.

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Speakers

Alex Chisnall